Emmanuel College is a small college that needed to update their branding to help them appeal to a wider audience and help drive up enrolment numbers. The updated branding added dark blue to the school's colour palette to help add contrast to the green previously established for the brand. New brochures were created with slightly different look depending on who the target market was: students and parents versus potential donors. All of the print collateral fits into the overall brand guide that was developed for Emmanuel to ensure brand consistency across publications.
The updated branding has evolved the schools image and brought them up to the level of other much larger colleges across North America. They now have a top quality brand image and promotional materials that match the level of other colleges or universities. Emmanuel College's visual identity hits high above its weight class: a small school with branding materials of a school ten times the size.